Global Crypto Market

Salesforce takes crypto plunge with new NFT cloud – Yahoo Finance

Who knows whether it’s FOMO or actual customer demand for such a thing, but Salesforce announced today that it’s launching a pilot of NFT Cloud, a new platform for buying and selling these crypto assets.
It’s a turn to the future, according to the company, one it insists comes from customer curiosity. “Salesforce is seeing interest from CMOs and CDOs who are asking for help entering web3, and we are enthusiastic about bringing new innovations, products and offerings to our customers in a way that allows them to build and maintain meaningful relationships with their customers,” Adam Caplan, SVP of Emerging Technology at Salesforce told TechCrunch.
The company’s goal with this product is to make NFT selling more accessible. “NFT Cloud is all about helping our customers mint, manage and sell NFTs, and of course it's all no code. So it’s super easy on our platform, abstracting all the complicated technology in this [new] web3 world,” he said.
He says he’s seeing interest across a variety of verticals including retail, media, fashion and consumer goods, among others. “It's really about driving engagement and communities, and we're seeing super passionate communities in the NFT space…” Caplan explained.
He sees it as a way to market to customers with something of potential value to them. “It's really about utility. And what we mean by utility is as an NFT holder, I receive certain benefits. It could be something in a digital world, or it could be something in the physical world,” he said.
That could include receiving a new type of clothing every quarter in exchange for owning the NFT, or in a game environment, you might get special powers that non-NFT owners can’t access.
While some may question the ethical and ecological impact of selling these assets, including a group of 400 employees, who reportedly sent a protest letter to co-CEOs Marc Benioff and Bret Taylor in February, Caplan insisted they were doing it in a way that is consistent with Salesforce values.
“We want to help our customers assess whether there is a viable path forward with NFT technology in a sustainable and ethical manner,” he said.
In 2018, the company announced it was working on a blockchain product. In 2019, it introduced a blockchain development tool. It is not something that you hear a ton about anymore, but there is a training program on Salesforce blockchain on the company’s Trailhead training site.
If you want to try NFT Cloud, you may have to wait. It’s currently in closed pilot, and as of now, Salesforce has not indicated when it will be generally available.
DOJ case against ex-OpenSea exec could label NFTs as securities, former SEC lawyer says
Skolem provides data and trade execution services for institutions to access DeFi markets.
The fundraise include traditional finance heavyweights BNY Mellon and Wedbush.
Singapore-based private securities platform ADDX said it has become the first financial firm in the city-state to recognise cryptocurrency in their assessment of assets of high-net worth clients. The move underscores the growing acceptance of digital currencies among financial services firms as they seek to tap a wide array of investors. ADDX, whose backers include Singapore Exchange, said in a statement on Wednesday that it would recognise only cryptocurrencies with a higher market value and would apply discount rates when valuing these assets.
Europe needs to stop dithering and capture the crypto opportunity, Pierre Person says
The DEX aims to eliminate the gas fees and extra steps associated with multi-chain ecosystems, even if it sacrifices network security.
The bank founded by Morgan Stanley veteran Caitlin Long filed suit against the U.S. central bank for delaying a decision on its application for a master account.
The fund, created by Solana Ventures and the Solana Foundation, will focus on virtual gaming, and will invest in NFT and DeFi projects.
Concerns about stablecoins following UST’s collapse have exacerbated declines in digital asset prices, the bank said.
Hyundai Card, Hyundai Motor Group’s credit card arm, announced a joint venture with South Korean tech startup Like Lion to launch a non-fungible token (NFT) marketplace in the second half of this year. See related article: Hyundai Motor drives into metaverse branding with Meta Kongz NFT project Fast facts The joint venture, coined Modern Lion, […]
Cathay Innovation is hoping to secure the bag in a new investment partnership with a company that secures crypto assets. The $1.5 billion venture capital firm is entering the crypto market with a new $110 million fund dedicated to the sector that it will operate jointly with Ledger, a French startup focused on digital asset security, Cathay co-founder Dennis Barrier told TechCrunch. The fund is similar to a corporate venture firm in that it's partially operated by a company, but Ledger is different from the typical corporate VC because it's a Series C-stage startup, not a large conglomerate looking to make bets on nascent firms.
PayPal has actually listened to its customers and reversed a policy that keeps their crypto assets on the payments platform.
It was a mixed session for the crypto market. An afternoon bitcoin rebound limited the damage, with hopes of inflation topping out providing support.
Action in the crypto derivatives market indicates that many traders are expecting further declines in the price of Bitcoin.
Shares of Canaan Inc. rallied 3.2% in premarket trading, after Benchmark analyst Michael Legg started coverage with a buy rating, saying the computing solutions company is an indirect way to invest in the growth of bitcoin . Legg placed a $9 price target on the stock, which implied 136% upside to Tuesday's closing price of $3.81. Legg noted that Canaan, which is incorporated in the Cayman Islands, with subsidiaries in China, is the second largest player in the "oligopolistic" bitcoin mining indu
Ting Hong Yeung, 41, of Hacienda Heights was charged with felony wire fraud for manipulating the online retailer's payment system.
The king coin has had a good run today, however, going forward, Bitcoin might turn around and head back down towards $29k to $30k.
The Polestar 1 sports and luxury coupe is a plug-in hybrid that launched the Polestar brand. The electric car is stylish and fun to drive and a future classic.
Apple TV+ has debuted a trailer for “Black Bird,” the streamer’s upcoming psychological thriller limited series starring Taron Egerton and Ray Liotta. The project is set to premiere on July 8. The six-episode series follows Jimmy Keene (Egerton), a high school football hero and the son of decorated policeman “Big Jim” (Liotta), who is sentenced […]
A bipartisan Senate bill would create a full regulatory framework for cryptocurrency and other digital assets.
While the issuance of a $1 billion bitcoin bond is delayed, President Nayib Bukele must face payments of $800 million next January. Will he make it?


Leave a Comment

Your email address will not be published.