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Research From Valora Reveals Women's Growing Influence in Crypto – PR Newswire




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Jun 07, 2022, 08:59 ET
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New report conducted in partnership with Appinio reveals the changing face of the crypto investor in 2022
SAN FRANCISCO, June 7, 2022 /PRNewswire/ — Valora today released new research that details how men and women invest differently in cryptocurrencies, highlighting the rapidly-increasing rate in which women are investing and participating in the industry.
"It’s encouraging to see women from around the world joining the crypto community and unlocking new financial opportunities," said Jackie Bona, CEO of Valora. "Crypto has this reputation for being a bit of a boys’ club, but more and more women are now empowered to meaningfully participate in this new financial system. At Valora, we’re building our own diverse team with many women in leadership roles, because crypto needs new voices and ideas in order to flourish. We want to exist in a world where everyone has access to tools that unlock financial opportunities. That’s why we’re making a crypto wallet that’s both easy to use and accessible on your mobile device."
Key findings of the survey include:
Women are making crypto waves as the industry shift continues to accelerate
People are limiting their crypto potential
There’s a self-reported gender knowledge gap when it comes to peoples’ understanding of blockchain and crypto
It really gets your heart racing to see that women participated in crypto in an increasingly meaningful way this year," said Morgan Beller, General Partner at Valora investor NFX and co-creator of Diem. "I think the growth can be attributed to need, want, increased understanding/education, and superior product experiences. Valora is an example of a product that is making it easier for more newcomers to feel welcomed in the space. There is a lot more that can be done – as far as education and product experience – but companies like Valora are off to a great start."
A full interactive breakdown of the data may be found here.
Methodology
The research was conducted on a sample of 1500 crypto and NFT owners/investors aged between 18-65 across the UK, USA, Germany, France, and Spain (300 respondents per country). Quotas within the sample were representative according to age and gender for each country. Data was collected via a mobile/online survey conducted by global market researcher Appinio, between March 23rd and April 10th 2022.
About Valora
Valora is a mobile crypto wallet that combines the power of Celo’s blockchain with an intuitive user interface to make crypto accessible and easy to use. With Valora, you can send funds to virtually any phone number in the world for a fraction of a cent, get rewards on your stablecoin balance, and easily access decentralized finance apps—all from the convenience of your mobile phone. Download Valora from the Play Store or App Store, and visit valoraapp.com to learn more.
Media contact:
Alex Gil
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